I was so excited about this campaign.
We wanted to start a conversation around some potentially triggering topics – anger / power / women / female leadership.
In order to have this conversation in a less triggering way, I created a persona named “Amanda” and this video about her life and what was happening.
It lit up LinkedIn for almost a week, started conversations, and got in front of our ideal audience.
In short, it was a smashing success.
Check out the comments and engagement.
Sometimes it’s better not to bust through the front door.
Sometimes it’s better to take the side door in.
It was the best of times, it was the worst of times.
2020 was the worst of times with occasional glimpses of light.
Few people are going to have to search hard for the worst year they’ve experienced.
Dumpster fire might be the general consensus.
That said, there were a few things that I would like to note.
We’re No. 1 (at least in North America)
Out of nowhere, Point A to Point B Transitions Inc. was nominated for Best Executive Career Transition Coaching Provider – North America.
And we won 🙂
After 10 years of service, it feels really good to be acknowledged like this.Continue reading
The I Dial Down Anxiety 10-day eCourse has been in soft launch mode for a few months, and people who have gone through the course love it.
However, even people who happily paid for the course and wanted the information struggled to carve out the time – about 15 minutes a day – to go through the bite-sized video(s) and related articles.
The completion rate for online courses is dismal… *sigh*
Isn’t improving your mindset, focus, and productivity worth 15 minutes a day?
Isn’t staying out of overwhelm and falling asleep faster worth showing up?
Which is why I’m adding in a LIVE component to give you extra support and accountability.
It’s ALIIIIIVE! (OK, just live.)Continue reading
How are you staying sane in these insane time? I’ve had to dive into my creativity.
Below are some of my oil pastels and my first try at watercolor.Continue reading