Business Strategy Consulting

Schedule a time for us to talk with this link.

Helping Consultants Create Businesses That Work For Them

I’m Catherine Altman Morgan and I partner with solo consultants who have been employed by leading organizations to launch (or reimagine) their consulting practice, helping them create a business they want to work in.

I bring a 360-degree view of consulting because I am a former Big Four consultant (KPMG, Arthur Andersen, Deloitte) who has been a contractor for the mid-tier firms (Protiviti, Navigant Consulting, RGP) and also had my own boutique consulting firm since 2010.

I will work with you to identify the right strategies and execute on a plan that will set you and your business up for success with my 16 Week Solution for Consultants.

Together we will work on:

  • Defining the Business and Marketing Strategy
  • Establishing Expertise
  • Explaining the Service
  • Selling the Service
  • Confirming or Adjusting the Strategy after 90 days

(Scroll down to see a list of specific deliverables.)

Selfie before presenting on a social media for small business panel

I will help you:

  • Articulate the vision and the goals for your business so you know what you are trying to build and why.
  • Create a company that works for you – serving great clients and doing the work you love to do.
  • Concentrate on the important activities that will grow your business.
  • Have the support you need during the rough times – and someone to help you celebrate the victories!
  • Leverage my 20 years of experience consulting for global firms, mid-tier firms, and my company’s consulting clients.

Who do I work with?

My clients are successful, driven professionals from global organizations or consultancies who specialize in technology, operations, finance, or accounting..

These professionals have great technical skills, but feel less confident about their writing, marketing, or sales skills.

Please note: I am not the right fit for professionals with marketing, branding, creative, agency, or influencer businesses. Someone else will be able to serve you better than I can.

“Catherine Morgan” Named
Top 100 Champion

What is your right business fit?

Being an entrepreneur, especially a solo business owner, has special challenges. Your business needs to be in alignment with the clients you want to work with, how much you want to work, and what types of projects you want to do.

It can be tempting to work with anyone who offers to pay you, but over time, that leads to frustration and burnout. I worked with several founders in 2023 who had built thriving businesses that then took on a life of their own and crushed the founder.

We worked together to reimagine the business so these founders were doing the work they loved with clients who were committed to making changes within their organizations.

How can I support you?

Whether you need strategy, accountability, writing, editing, video, or thought leadership, I am here to support you.

You will be able to create the business you want much faster if you have someone working side-by-side with you, holding you accountable to executing on your strategies and goals.

You and your consulting practice will benefit from my experience in business strategy creation, proposal development, sales and marketing tactics – and so much more.

You might come to think of me as your secret weapon!

I bring a 360-degree view of selling and delivering consulting services, and I am completely committed to your success.

The more we work together, the more value I will be able to provide, which is why this service is only offered with a four-month commitment. (Most of my solo consultant clients work with me for years.)

The investment for the 16 Week Solution for Consultants is $4,000/month with a 4 month commitment.

You will get:

  • Individual business strategy and accountability sessions with me.
  • LinkedIn messaging and email access for quick questions and advice.
  • A versatile team member who can roll up their sleeves and problem-solve in a pinch.

Defining the Business and Marketing Strategy

  • Ideal Client Avatar
  • Unique Value Proposition
  • High-Level Business Plan
  • High-Level Strategic Marketing Plan
  • Marketing KPIs

Establishing Expertise

  • Updated CV
  • Updated LinkedIn Profile
  • LinkedIn Content Strategy to Support Expert Status
  • Networking Strategy
  • Cold Outreach Email and Warm Outreach Email Drafts

Explaining the Service

  • Video Interview About the Business with Catherine
  • Whiteboard Explainer Video or B Roll Video or Memes (if applicable)

Selling the Service

  • Sales Conversation Coaching
  • Methodology Framework Draft (if applicable)
  • Meeting Placemat and/or One Sheet
  • Basic Pitch Deck
  • Proposal Template

Confirming or Adjusting the Strategy

  • Confirm the Strategy Above or Adjust After 90 Days

Not included: Website or logo design

Schedule your strategy session today to see if we are a good fit to work together with this link.

Examples of personal and client work:


I have been the editor in chief for Carol Roth’s award-winning blog for over a decade. You can find my writing on every imaginable type of business topic here.

Anatomy of a Proposal

7 Ways Entrepreneurs Can Learn to Love Their Business Again 

That Problem of Getting Paid as a Consultant


Book release promotional video with professional voiceover

This Isn’t Working! pre-launch promotional video

Explainer video for a technology consulting client used in their sales process

Complex service explained in a simple and compelling way

Promotional video for half-day workshop