I was so excited about this campaign.

We wanted to start a conversation around some potentially triggering topics – anger / power / women / female leadership.

In order to have this conversation in a less triggering way, I created a persona named “Amanda” and this video about her life and what was happening.

It lit up LinkedIn for almost a week, started conversations, and got in front of our ideal audience.

In short, it was a smashing success.

Check out the comments and engagement.

Sometimes it’s better not to bust through the front door.

Sometimes it’s better to take the side door in.