My BIG Goals for My Little Book

Sometimes things turn out MUCH better than you had hoped. I cleared my calendar as much as possible for July, and in 21 days created my eBook Re-Launch You: Discovering Your Point B and Embracing Possibility.

I am very pleased with the way it came out. It is short, valuable, and I was able to distill what I have learned for the last four years coaching professionals through career transition full time (and 20 years on the side) into a roadmap for getting out of career confusion for job seekers and entrepreneurs.

The two groups who have been most excited by the content have been 1. job search networking group leaders and 2. therapists. One therapist friend has already started using my questions with her clients! Wow.

My marketing coach, Victoria Cook, from the Center for Guilt-Free Success, very reasonably asked me what my goals for the book were. Besides (hopefully) establishing me as an expert, I hadn’t really given it much thought. After the AMAZING reviews came in, I knew I had to have bigger goals for my little book. Instead of minimizing its value, the short format was consistently called out as being an asset – and people thanked me for it!

I have to write things out to get clear, and as I wrote out my marketing plan for the book, I realized that I had BIG goals for my little book. Here they are:

  1. Establish me as an expert
  2. Become THE go-to resource for professionals in career transition and career confusion, the new What Color Is Your Parachute
  3. Generate leads
  4. Get speaking gigs
  5. Give away at speaking gigs
  6. Make me some $

The second bullet just jumped out of my head onto the page. Really? That big a goal?

Yes! I want Re-Launch You to be the go-to resource for professionals in career transition or career confusion. I want this to be the guidebook you send your friend when they say they need help. As I mentioned in the book, I get up in the morning to help people see possibility.

Here’s some feedback that is not on the book’s landing page from a well-respected practicing psychologist who works with people in transition:

Thanks for allowing me to read your eBook. I found it to be filled with good ideas and written in a snappy, fast moving style that is sure to engage readers. You give hope to people who are stuck in transition, and very importantly, your enthusiasm and optimism is absolutely contagious. 

So now it’s up to you. For $4.99 it might be the most valuable gift you will ever give yourself or another. Will you help me to get the word out? Will you help me make this eBook THE go-to resource for professionals looking to re-launch themselves?

I hope so. And thank you!

Are you on Twitter? Please use the hashtag #ReLaunchYou

Click these links to tweet!

Re-Launch You Book | Point A to Point B Transitions via @PointA_PointB <~ THE cure for career confusion #ReLaunchYou

Career transition / confusion? The roadmap out is: Re-Launch You Book via @PointA_PointB #ReLaunchYou

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