My latest on Carol Roth’s blog is something that Carol and I have spoken about at length. It may seem surprising, but the big benefits from a media mention or interview do not come from the event – they come from the back-end promotion that YOU do of that mention or interview.

We all hope for the “Oprah Effect” – that people will be calling or knocking on our door begging to buy our stuff.

In general, you actually have to make that happen. Here’s how. Got a Media Mention? Now Do the Important Things.