From – Confirmation Bias: Don’t Believe Your Own BS

As a small business owner it is important to surround yourself with people who will support you and your dream for your business. However, it also is important to solicit opinions from people outside your immediate circle – people who will tell you the truth.

The big companies get advice from from consultants who have worked with other companies and in other industries – and you should too. I share why in Confirmation Bias: Don’t Believe Your Own BS on | Business Unplugged.

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